Knack is a socially responsible for-profit business: our mission is to inspire creativity, ingenuity, and community engagement through the clever reuse of donated goods.
Knack has been owned and operated since April 2015 by Easthampton resident, Marjory Zaik, who took over the business from her friends, its founders.
Meet Knack’s founders, Amber & Macey: two enthusiastic, resourceful and creative gals on a mission to start a creative reuse center for Western Massachusetts.
In May of 2012, I read the GOOD article, How to Start a Creative Reuse Revolution in Your Community in 5 Steps and I haven’t looked back since. I grew up observing the value of ‘waste not’ and quickly learned to see the potential of reuse in almost anything that was headed for the trash can. I often ‘shop’ for inspiration rather than purchase anything & I love to craft homemade gifts.
I was born and raised in Western Massachusetts, only leaving for a few years to attend college and travel across the country for a short stay in San Francisco, CA. I always loved this area and knew I would want to raise my own family in the Pioneer Valley. So, my husband and I returned in 2002 to raise our two beautiful boys here.
Creating Knack has been a dream job! I love hearing all of the clever & innovative stories our customers share & seeing all of the creative donations that come in regularly. In addition to being a life-long crafter, I have been a front-end web developer for over 12 years. I built and continue to manage our website and growing online presence.
I grew up in Northern California, but realized early on that I should have been born on the East Coast. Luckily, I fell in love with a Jersey boy and after a stint in Hoboken, we settled into the Pioneer Valley in 2003 — and added two sons to our family along the way.
I’m a life-long crafter with a background in teaching and administration. I’m thrilled to be spending my days rummaging through materials, interacting with inspiring & creative people, and giving old stuff a new life. I try to see the potential in things other folks might toss directly into the trash, and firmly believe that with a little ingenuity and a little elbow grease nearly anything can be transformed into something that is home-worthy (and that if you stare at something long enough you’ll absolutely find a new use for it).